Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time.
However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed.
Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language.