Edna J. May

Improving your Google My Business ranking is essential because a high ranking means more visibility. It means your target market can easily find you online when they search for businesses in your industry. Especially for local businesses, a Google My Business (GMB) account is a vital tool to enhance your local search engine optimization (SEO). After creating such an account, here are the things you need to do to rank higher on search engine results pages:   

1. Complete Your Google My Business Profile 

The first thing you need to do is fill up your account with up-to-date, comprehensive, and accurate

Image source: Getty Images

Digital marketing can do wonders for physical point of sales despite the difficulty in reliably tracking impact. You can advertise on Google Maps, and it really works.

Did you think Promoted Pins was only an advertising product from Pinterest? Well, it’s also the name of one of Google Maps’ ad placements — a pin indicating a business location on a map with a different color to make it stand out.

Brand pins, where your logo will be shown on maps, are on their way, too, but for the time being are reserved for big spenders with