Local shoppers can become a business’s most loyal customers by helping spread the word about the business to other community members. It’s important, then, for businesses to establish these local connections early on to see the best results from local marketing.
To help businesses create more meaningful interactions with local community members, a panel of Young Entrepreneur Council (YEC) members answered the following question:
“When marketing locally, what’s one way you can have more personal or one-on-one interactions with your audience? How does this affect your relationship with them?”
Here are their top recommendations.