Day: May 18, 2022

Where do you go to discover new brands?

If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands.

This means the online reputation of a business is critical to its ability to attract and retain customers.

But brands are not alone in building said reputation. The internet has created active audiences. Consumers contribute to the way a brand is perceived online through reviews, social media, and more. A brand’s

The story of this year’s Google I/O actually started three years ago.

At its Made By Google event in 2019, onstage in New York City, Rick Osterloh, Google’s SVP of devices and services, laid out a new vision for the future of computing. “In the mobile era, smartphones changed the world,” he said. “It’s super useful to have a powerful computer wherever you are.” But he described an even more ambitious world beyond that, where your computer wasn’t a thing in your pocket at all. It was all around you. It was everything. “Your devices work together with services and