In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a […]
Tag: martech
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of […]
MarTech Outlook Shares Little Bird Marketing’s Viewpoint on Organizing Marketing Chaos
Have you listened to the twitterings? The chirpings? The buzz? We’re thrilled to have been highlighted in MarTech Outlook.! MarTechOutlook is a month to month […]
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that “most of these items all do the very same matter.” Send an electronic mail. […]
32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards
Yesterday — #MartechDay, yay! — we unveiled the global 2022 marketing and advertising technologies landscape, soon after getting a year off in 2021. It grew […]
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 percent of martech and advertising and marketing ops professionals obtained a marketing in the previous year. A lot more accurately, half of the 426 […]
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in posting. I took a extensive, significantly-wanted relatives family vacation — virtually solely electronic-cost-free. I’m now back again in the saddle, […]
Marketers keep replacing major martech apps, integration #1 factor for replacements
My close friends at MarTech.org just lately introduced their most recent Martech Substitution Study 2022, wherever marketers shared which applications they’ve changed about the previous […]
Think the martech landscape is big? Here’s the size of the software industry overall
About the 11 many years that I’ve been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000, I have observed several men […]
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was […]