Yesterday — #MartechDay, yay! — we unveiled the global 2022 marketing and advertising technologies landscape, soon after getting a year off in 2021. It grew a outstanding 24% to 9,932 solutions. To make it readable, we truly designed it thoroughly interactive at martechmap.com, where by you can look for, filter, zoom, and extra. It is pretty wild.
But inspite of its thoughts-boggling scale, the martech landscape has constantly been a sidebar to the real story of how engineering is shifting advertising. The genuinely neat things for me is how marketers leverage these instruments with strategy, expertise, and imagination to reach exceptional outcomes for their firms and their buyers.
This is why The Stackies: Internet marketing Tech Stack Awards are my favored neighborhood function in the martech industry. Each and every year, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They frequently shout-out to the particular goods they use. But the very best types convey how they feel about their stack conceptually. How does it in shape into their organizational functioning process? How does it assist their customer journey?
Collectively, they give us some insight into how martech is being used.
And, since it’s also a exciting awards application, a lot of design their stack slides with a very little additional pizzazz. Not essentially suitable to the stack’s mission, but entertaining to view.
This calendar year, 32 firms sent in stack illustrations. You can see all of them in the free Condition of Martech 2022 report we released yesterday — The Stackies start off on website page 31. (And if you want to perspective the kinds from prior decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for each capable entry to a non-profit. In the previous, we’ve donated to corporations that promote diversity and inclusion in martech. This 12 months, provided the awful condition in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each individual calendar year, we also find 5 “winners” for the awards. I put winners in offers for the reason that, although the kinds we find are brilliant examples of martech stacks that have brought one thing notably valuable or artistic to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this magnificent corpus of genuine-entire world stack examples.
4 Profitable Stacks from 2021, Up to date for 2022
My gratitude is primarily huge for businesses who enter The Stackies multiple a long time in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
4 of the 5 winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this calendar year with current slides, and wow, they’re very seriously wonderful. They completely qualify as winning entries all over again.
Even so, we needed to spread the really like a bit to contributors who did not just get last calendar year. So although we didn’t opt for them as winners for 2022, they definitely are worthy of to be recognized as “standing winners” from final calendar year.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to contribute to The Stackies! This kind of a excellent way to support the broader martech community.
5 Martech Stacks from New Winners in 2022
Nonetheless, deciding upon 5 winners between all the remaining wonderful entries was rough. These are the kinds we selected, but I strongly persuade you to obtain the finish established in the State of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to those corporations to let them know you take pleasure in their contributions.
Our five picks, in alphabetical buy:
All over again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so numerous amazing entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Look at them all out.
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