Now, we’re not saying that video marketing is the ONLY way to increase sales, but it is taking the top spot as the most powerful option in your marketing arsenal – especially if you’re already running a good website and have your social media set up. Here’s why video marketing is critical if you want to send sales sky-high.
Everyone loves a great video!
Internet users can’t get enough of online videos – in fact, we’re watching 2.5 hours a day! And this isn’t just about entertainment (although a funny marketing video is always a win), it’s about sharing highly-informative content in a format that is easily understandable and helpful.
It’s all to do with how our brains are wired, where we find it easier to digest and hold onto visual information. For example, imagine you are in the market to buy a house. You can choose between a detailed text description of the property, text with a set of photographs, or an in-depth video walkthrough of the property. The video option is clearly the closest you can get to a real-life experience, and it’s why real estate posts with video pulled in 403% MORE enquiries than those without!
And this isn’t limited to real estate. You can drive sales success with video marketing no matter what your business does, and 88% of people say they’ve been convinced to buy a product based on a video they’ve watched.
What are the best video types for increasing sales?
Video marketing is incredibly versatile, so it’s important to create the right types of videos to target sales goals directly. Our team recommends:
- Product videos – This can be a mix between a product demonstration and a traditional video advertisement, where the aim is to showcase the product. It can be as simple as a 15-second ad on YouTube or you can have a bit more fun with it by making mini-series on your channels. Take a look at this ad from Apple having fun with the business of getting back to the office, or Blendtec’s ad channel Will it Blend?, where they run everything imaginable through their blender, including an Amazon Echo, glow sticks, iPhones, and more.
- Demo and how-to videos – Screen-recorded demonstrations on using a product, service, or piece of software are fantastic because it helps to onboard new customers. Today we do almost all our consumer research online, and 73% of people say that video is their preferred way to learn about something, with 96% of people looking at how to use something before they can be convinced it’s the right solution to buy. From make-up and home repairs to software user guides and appliance set-up tips, videos are the key resource for showing consumers exactly what your product does and how to get the best results.
- Testimonials – Word-of-mouth recommendations and reviews are still the most valuable channels for high-quality leads and sales – and the interesting thing is, even if we don’t know someone personally, their recommendation is almost as powerful as if we did! Video is a great way to capture client testimonials, especially when it combines demonstrations of the product or service. It shows the human face of a project, helps customers understand your expertise, and how your solutions are applied.
Get affordable, sales-driven video marketing for your business
At Digital Freak, we’re here to help your business grow online, with experts in everything from content marketing and website development to video marketing ready to make your goals a reality. We never make promises we can’t deliver on and we’ll never recommend something that won’t work for your business. Get ready for no-fuss, no-nonsense video marketing your customers will love!