The term “generative AI” has recently gained popularity due to its ability to automate content creation, such as text, images,...
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Thousands of companies around the world are doing what you and I call content marketing, inbound marketing, or just plain...
Why is evergreen content important?1. Evergreen content drives trafficWhether it’s through higher rankings, or increased ownership of keywords, the main...
When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should...
This article was originally published on Spin Sucks. (more…)
Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO,...
Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is...
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re...
Facebook Twitter LinkedIn Many people and departments create content in many different ways, often without a cohesive plan. That means...
The connection between content and revenue has never been easy to discern. But content marketing’s recent rise in importance will...