July 22, 2024


Obey Your Finance

How to use BuzzSumo: 15 Things You Can Do In 30 Days


Find new content ideas

One of the most exciting and well known parts of BuzzSumo is the Content Analyzer, which lets you explore the best headlines and engagement on social media, across days, weeks, months and years! (five to be precise)

Remember: Your free trial lasts for 30 days or 100 searches – whichever comes first.

That’s why it’s super important to get your searches right from the word go.

There’s a knack to searching in BuzzSumo’s Content Analyzer. We all have our own ideas on what generates content engagement. Sometimes we hit the nail on the head, and find loads of great ideas. Other times we go after words that are too specific or obscure, and come up short.

If you’ve done this, you might think that there isn’t enough content on the subject matter you’re researching, but it could just be that different words have been used in the headline.

Entering simple, overarching topics will give you a much better idea of how headlines are written, and fuel deeper-dive investigations.

Find out more about creating more advanced searches here.

A great workflow to figure out if your content ideas match reality

Start your content research journey in the Topic Analyzer (click to scroll to this section).

Entering a broad topic in this area will return hundreds of content ideas that already generate engagement. Choose the topic that best suits your objective.

Then you can either take this over to the Keyword Tool to see if that topic performs well in search, or over to the Content Analyzer to see how it’s received on social – here at BuzzSumo we like to do both!