July 21, 2024


Obey Your Finance

Homebot integration with the Black Knight Surefire CRM enables effortless delivery of personalized home finance insights to homeowners | News

DENVER , May 31, 2022 /PRNewswire/ — Today, Homebot, an award-profitable, consumer engagement and retention portal that empowers buyers to create wealth by means of homeownership, introduced it has integrated with Surefire, the business-foremost consumer romance administration (CRM) and home loan marketing automation computer software from Black Knight, a leading provider of software package, data and analytics that drives innovation in the house loan lending, servicing and authentic estate industries, as nicely as the capital and secondary markets. This integration will help streamline the shipping of homeownership insights to help foster client retention.

Using the Surefire CRM as a method of record, the API integration updates Homebot with consumer and mortgage file details, initiating an automatic workflow that delivers Homebot’s regular personalized dwelling finance insights. Homebot’s month-to-month digests element economical dashboards that show clients estimated household benefit, possible advertising and refinance situations, brief-time period rental selections, investment decision options and a lot more. With Homebot’s individualized dwelling finance insights, borrowers are much more most likely to join with their mortgage officer and authentic estate agent when they’re fascinated in buying their following house.

“Integrating with Surefire automates the transfer and ongoing update of consumer information so financial loan originators can appreciate the romance-making benefits of Homebot proper away,” mentioned Homebot CEO Charlie Pratt. “Homebot’s regular digest email messages build useful options for creditors to keep earlier shoppers, co-model with serious estate agent associates and energize enterprise.”

“Our integration with HomeBot equips Surefire customers with yet another effective device for serving to to generate clients for existence,” said Erik Enright, controlling director for Surefire at Black Knight. “Surefire’s award-profitable imaginative articles and automatic advertising and marketing workflows, combined with Homebot’s every month digest e-mails, empower loan providers to foster extended-term associations with borrowers by delivering them with valuable info about their home’s worth and alternate financing options.”

About Homebot:

Founded in 2015, Homebot is a client engagement and retention portal that maximizes repeat and referral organization for lenders by empowering shoppers to construct wealth by means of homeownership. The award-profitable portal provides individualized, actionable intelligence during the full homeownership lifecycle to each and every client and prospect. With an ordinary 50% monthly engagement fee, Homebot guarantees loan providers and agents continue to be the reliable advisors that shoppers depend on to make informed decisions about the largest asset they might ever have, their house.

Twitter: @BlackKnight @mortgagecrm @homebotapp @VIPMortgageInc #mortgagemarketing #marketingautomation  #digitalmortgage #fintech #housing

Media Contacts: 

Ashley Remstad

Director of Marketing 

[email protected]

Leslie Colley

DepthPR for Surefire

[email protected]

(404) 390-3830


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