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In October 2019, Google announced they’d begin making use of BERT models for English language search queries within the US. Bidirectional Encoder Representations from Transformers (BERT) was one other try by Google to improve their pure language processing but this time in order to higher understand the search queries of their customers. 39 When it comes to seo, BERT supposed to attach users more simply to relevant content and enhance the quality of site visitors coming to websites which might be ranking in the Search Engine Results Page.
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