Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer. In […]
Tag: marketing
What is Attraction Marketing & How to Use it to Grow Your Business?
Attraction marketing is when your customers are attracted to purchasing your products without being told to do so. Using attraction marketing in your marketing plan […]
Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans […]
Web Navigation | 5 Types | Small Business Marketing
The Web Navigation Bar (aka, the nav & primary menu) The web navigation bar is a custom-built element on every webpage that contains links to […]
![Marketing: The 4 Moments of Truth [Chart]](https://investecaccountants.com/wp-content/uploads/2022/12/Marketing-The-4-Moments-of-Truth-Chart.jpg "Marketing: The 4 Moments of Truth [Chart]")
Marketing: The 4 Moments of Truth [Chart]
Do you know what Marketing’s 4 Moments of Truth are? They consist of the interactions your audience has with your products and services. These Moments […]
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. But, truth be told, this […]
Is HubSpot’s Email Marketing Tool Worth It?
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation — something many businesses learned as […]
10 Email Marketing Trend Predictions from the Experts
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In […]
How to plan, measure and achieve your marketing goals
Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals […]
4 easy ways to optimize marketing automation platform data intake
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and […]