Influencer

Marketing 101: What is influencer marketing?

Marketing 101: What is influencer marketing?

Marketing 101: What is influencer marketing?

Edna J. May May 24, 2024

Marketing has a language all its own. This is our latest in a series of posts aimed...

B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox

Edna J. May March 12, 2024

Changes to B2B ecommerce coming fast [SURVEY DATA]B2B executives expect eCommerce revenue to grow from 20 percent...

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

Edna J. May December 3, 2023

Why are B2B brands increasingly turning to influencer marketing? B2B influencer marketing is the business-oriented cousin to...