If you’ve done any work in the field of digital marketing, you’ve probably heard the term UTM before. However, chances are you probably clicked this […]
Tag: important
Digital experience is important to diners too
Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely […]
Why Is Social Media An Important Part Of Inbound Marketing?
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest […]
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. […]